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William Hill Review

William Hill are a leading online gambling company in the UK - and their commitment towards looking after their punters ensures that you can enjoy a hassle-free time. From the second you land on the main William Hill login screen you’ll notice just how easy it is to actually use their betting website - and if you’re looking for a high-quality, reputable bookie to bet with online, we couldn’t recommend them enough.

9.3 / 10

Website Rating

Betting Markets
Payment Methods
Withdrawal Speed
Customer Support

Expert Opinion on William Hill

William Hill are arguably a top-five bookie - and from the moment you land on the William Hill login screen you’ll notice that they’re a player-focused website. Whether it’s their stellar selection of betting markets, their generous promotions and bonuses or their dedicated customer support portal, it’s clear they know a thing or two about running a successful online sportsbook. Now, along with one of the world’s top sportsbooks, the company also offers a number of other high-quality online gambling products. For example, in the William Hill Vegas section you’ll find a number of casino table games and video slots. These games are provided by world-leading game developers including the likes of Playtech, Microgaming and Red Tiger Gaming. There’s also a William Hill Bingo section, where you’ll be able to play a variety of 75 and 90-ball bingo games against other players from around the world. You can find out more about William Hill - and what they offer - in our review.

Free Bet Club Bonus

Up to £25 cash

Back a team to win in 90 min and if they score the first goal get up to £25 in cash.

Free Bet Club Bonus

Get 10% back

Get 10% back on in-play cricket losses every week up to £100 in free bets.

Deposit Bonus

£30 free bet

Sign up and place a bet of £10 or more and get a 3x£10 in free bets.

Moneyback Bonus

Get 10% back

Get 10% back on in-play tennis losses every week up to £100 in free bets.

Freebet Club Multiples Bonus

Boost up to £20

Place a 3-fold+ bet and get a boost available to use on any sport up to £20.

How To Claim Bonus

As soon as you land on the main William Hill login screen you’ll see just how many bonuses and promotions are offered to customers. What’s really great is that this includes new and existing punters. We’ll cover the details of the main welcome bonus in the following section – in this part of our review, we’re going to take a look at some of the main free bets available at the site.

If you’re a fan of betting on horse races, then William Hill really is the top betting site to place bets at. They regularly run free bet promotions on horse races, and this allows you to claim things like free bets, no-deposit free bets and matched deposit bonuses around special events. For example, during the Grand National, the site offers tons of bonuses and offers.

They also do a nice job of keeping punters up-to-date with what’s going on. For example, from the main William Hill login screen, you’ll be able to view the details of the current welcome bonus promotion – and we would also recommend that you keep an eye on your email inbox, as this is where details about any upcoming promos will be sent.

Welcome Bonus

William Hill offers a straightforward, no-fuss welcome bonus – and you can see the details of it as soon as you land on the main William Hill login screen. You can also view information about it below.

Bet £10 Get £30 In Free Bets

It’s fairly self-explanatory, and you’ll see the welcome bonus advertised from the main William Hill login screen. It’s as simple as it sounds; all you need to do is sign up for an account with the bookie, make a deposit of £10 or more, and place a £10 bet. Your account will then be credited with 3X £10 free bets, and these can be used on virtually any sporting event or market you like.

In order to claim the welcome bonus you must be aged 18 or above, and you must be opening a William Hill account for the first time. You will also need to place your initial £10 bet on selections with odds of ⅕ or greater.

Step 1

Head to the main William Hill login screen, create an account and make a deposit of £10 or more.

william hill sign up procedure

Step 2

Place a £10 bet on any selection(s) you like with odds of greater than 1/5.

williamhill sports betting

Step 3

Sit back and relax, as your 3X £10 free bets are credited to your account.

william hill promotions

William Hill Bookmaker Review

There’s no doubt that William Hill are one of the world’s leading online bookmakers. In fact, from the moment you land on the main William Hill login screen you’ll see just how committed the bookie are to looking after their punters – and in this review, we’re going to be taking a thorough look at what they offer.

William Hill are known for offering some of the best odds around, too. For example, if you use oddschecker websites, you’ll regularly see William Hill’s odds advertised as some of the best on the planet. This not only shows that they care about their punters – but it’s a good indication that – if you’re looking for a high-quality bookie to place bets at – then William Hill are an excellent place for you to bet.

We also love how easy their website is to use. The site’s layout is crisp, clear and easy to work your way around, and you don’t need to worry about the site lagging out or freezing. Their proprietary online gambling software ensures that all players can enjoy a fast, hassle-free and state-of-the-art betting experience. You can learn more about their website (including information of their mobile betting apps) later on within this review.


William Hill is a publicly-traded company in the UK, and it was founded in 1934 by a man called William Hill. At the time of its creation, all forms of gambling were illegal in the UK, so the company operated backstreet bookmakers. When land-based betting was legalised in England, William Hill started to open up shops up and down the country, and today, their iconic white, blue and yellow shop fronts can be seen on many of Britain’s high streets.

When online gambling started to become a ‘thing’, the bookie were quick to launch their online betting service. It proved to be so popular, that it wasn’t long before they were adding additional products. This includes the likes of poker, an online casino and online bingo facilities.

Sports and Markets

Head to the main William Hill login screen and you’ll notice that they promote virtually every type of sporting market on the planet. Of course, you’ll find a slew of popular choices like football, tennis, cricket and American football – but where William Hill really shine through, is their coverage of smaller, less well-known markets.

For example, you’ll find some pretty unique events like GAA Hurling offered at their site – and they also offer a massive selection of winter sports events, like skiing, snowboarding and tobogganing. As mentioned earlier, William Hill offer great odds – just check their events on oddschecker websites and you’ll see this for yourself. This ensures that you’re always getting the best prices – maximizing any potential returns from your bets. It’s fair to say that when it comes to betting markets and odds, William Hill can’t be outdone.

Homepage Overview

You can tell how much time and effort the bookie have put into developing their website from the moment you first land on the main William Hill login screen. Everything at their website – from their sign-up process to their cashout process is optimized for usability, and we found their site to have one of the most easy-to-use and easy-to-navigate interfaces we’ve ever seen.

There’s a super handy search menu which allows you to find markets, events, teams and leagues by name – and this saves you tons of time. There’s also a really helpful and friendly customer support team on-hand 24 hours a day, 7 days a week to answer your questions and resolve any problems you may run into.

Mobile Website/Apps

You’ll be pleased to know that you can access the William Hill login screen from both desktop computers/laptops and mobile devices. They offer a fully mobile-optimized website, and this enables you to place bets from any mobile device you own. They also offer a downloadable mobile app which can be downloaded for free on most iOS and Android devices.

We found the mobile-optimized website to be fast, responsive, and we were particularly impressed with the wide variety of betting markets available. If you’re able to, we would always recommend that you try to download the mobile app. It takes just a minute or two to download (from the respective app stores), and once installed you’ll find yourself able to login to your account, or sign up for a new account if you’re not yet a member of William Hill.

Regardless of whether you choose to bet from William Hill’s mobile app or their mobile-optimized website, you’ll enjoy a fast, hassle-free and state-of-the-art mobile betting experience. They also offer dedicated apps for their casino, poker and bingo products too.