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Unibet Review

If you’re looking for a top-rated bookmaker to bet at, then you honestly can’t go wrong with Unibet. Their entire online betting platform is designed to be as easy-to-use as possible, and their extensive selection of betting markets ensures there’s something for everyone. Click the button below to be taken directly to the Unibet login screen, where you can register an account in just a couple of minutes!

8.7 / 10

Website Rating

Betting Markets
Payment Methods
Withdrawal Speed
Customer Support

Expert Opinion on Unibet

Unibet is a major player in the online bookmaking world, and they’ve made it clear that they’re a serious contender to some of the biggest names like Betfair and Bet365. From the moment you land on the Unibet login screen you’ll notice that the site offers a huge selection of betting markets, and their bonus promotions are also some of the best online. The Unibet UK site is arguably the biggest part of their online gambling operation, but they’ve recently started to enter new markets, including Sweden and the USA. This is testament to Unibet com as a company - and it’s clear that the Unibet community as a whole is extremely reputable and trustworthy. Along with their online sportsbook they offer a number of other online gambling products, including a casino, a live casino and online poker facilities. It’s fair to say that Unibet cover almost all bases, and you’d be hard pressed to find better places to gamble online.

Free Bet Club Bonus

£10 Free Bet

Place 5 or more In-Play bets of at least £10 between Monday and Sunday to get £10 free.

Refer a Friend Bonus

£60 in cash

Refer a maximum of 5 friends and get £60 in cash for everyone you invite.

Moneyback Bonus

Up to 15% boost

Place a 3-fold+ pre-match bet and get your returns boosted. Max winnings cap £1,000.

Free Bet Bonus

Bet £10 get £5

Place at least one £10 in-play bet with odds 2/5 (1.40) and get £5 Free Bet.

Deposit Bonus

Up to £40 free

Place a sports bet on any market and get a refund up to £40 if your first bet loses.

How To Claim Bonus

Head to the main Unibet login screen and you’ll notice that the bookie offers a ton of different promotions and bonuses for punters to take advantage of. We’ll cover the main welcome bonus in the section below. In this part of our review, we’re going to be taking an in-depth look at some of the free bets you can claim at the bookie.

Currently, Unibet is running a unique ‘Get an Ashes Free Bet’ promotion, where you can claim a £5 free bet. All you need to do to claim it is to wager £10 in-play during the Ashes. Best of all, you don’t need to opt-in to claim the bonus, and the minimum odds to qualify are just ⅖, meaning you don’t need to place a risky bet to claim it!

This is just one example of the kind of promotional offer that Unibet likes to give out. They frequently run promotions like this alongside many major sporting events, and this is why it’s always worth checking out their ‘promotions’ page from time to time.

Welcome Bonus

Like many of the world’s top-rated bookies, Unibet offers a matched deposit bonus to new customers – and you can claim this directly from the Unibet login screen. Below, we’re going to cover some of the main details of this welcome bonus offer.

Get a 100% Matched Deposit Bonus Up To £40

All new players at Unibet can claim this generous promotion, and all you need to do – to get started – is head to the Unibet login screen and create an account. Once that’s done, you simply need to make a deposit of £10 or more, place a qualifying bet, and once your bet has settled, your bonus funds will be credited to your account. With up to £40 available to claim, there’s plenty of potential here – and you can use your free bet on virtually any sporting event or market you like.

The offer is available to new customers only (which means if you’ve had an account with Unibet in the past, you won’t be able to claim it), and, naturally, you must be aged 18 or above to claim. See the main Unibet login screen for full terms and conditions.

Step 1

Head to the main Unibet login screen and create a free account.

unibet sign up process

Step 2

Make a deposit of £10 or more and place a qualifying bet.

unibet betting

Step 3

Wait for your bet to settle, and enjoy up to £40 in free bets!

unibet promotions

Unibet Bookmaker Review

Unibet are an online bookmaker who aim to provide punters with the largest selection of betting markets possible. Their extensive market coverage means you’ll be able to find everything from football and horse racing, to Gaelic football and baseball.

There’s a large number of reasons to consider joining Unibet, but one of the biggest ones is the reputability of the company. For example – unlike other sites – Unibet have been around for almost two decades. This means that their operation has had time to ‘mature’, and it means the company is backed by a number of investors and financial firms. What this means to you, as the punter, is that there’s virtually zero chance you’ll ever run into any problems with getting paid out. Unibet’s customer support team is also incredibly on the ball, and they work 24 hours a day, 7 days a week to ensure any problems, queries or issues you encounter and promptly taken care of.

In this review, we’ll cover everything, from a brief background of the company to an in-depth look at their sports coverage. Later on, we’ll also be taking a look at their mobile betting apps and mobile-optimized website. Both of these products are available to all players, and allow you to place bets from almost all of your mobile devices.


Unibet was established back in 1997 by an entrepreneur called Anders Strom. Based in London, Strom started out by running the company from his home, and just a year later it received a license from the UK Gambling Commission. This allowed it to start taking bets over the phone. In 1998, Unibet’s website officially launched, and it soon became Unibet Group PLC, with Pontus Lesse becoming the company’s new CEO. Just a few months later they went on to receive another online gambling license, this time from the Maltese Gaming Authority.

Since their launch, Unibet expanded rapidly, and they experience surges of new customers around the same times as large-scale betting events like the Grand National and the Champions League. While, at first, the site was purely a sportsbook, as they grew so did their product offering – and this led Unibet to launch an online casino and an online poker facility.

Today, Unibet continues to diversify, and they’re aiming to expand into other international markets, thus broadening their reach and continuing to cement their name as one of the world’s leading online bookies.

Sports and Markets

Even from the Unibet login screen, you’ll start to get an idea of how many markets and events the bookmaker offers – and it’s fair to say they offer one of the largest and most comprehensive selection of betting markets on the planet. For example, along with classic markets like football, baseball and boxing, Unibet also have extensive coverage of snooker, golf, motorsports, hurling and ice hockey.

You can find a full list of all of Unibet’s betting markets from the main ‘sports navigation menu.’ This is found on the left-hand-side of the screen, and starts off with a popular sports section. By clicking the expansion toggle below, you’ll find yourself able to view a full selection of all betting markets currently available to place bets on.

Homepage Overview

It’s fair to say that we’re really impressed with Unibet’s website. Everything, from the betslip to the main Unibet login screen is optimized with usability in mind, and this allows you to enjoy a hassle-free and easy online gambling experience.

Their top-most navigation menu makes getting around the website as easy as possible, and we found all areas of their site to be easy-to-navigate, easy-to-use and responsive. We really like the search function too, as this enables you to search directly for markets, events, players and leagues.

Mobile Website/Apps

Unibet was one of the first online bookmakers to release a downloadable app. Available to all iOS and Android customers, the app is free to install and provides a streamlined mobile betting experience. From our testing, we found their mobile app to be incredibly easy-to-use. It’s also incredibly fast – which is a major advantage to those looking to place in-play bets.

If you don’t yet have a Unibet account, it takes just a couple of minutes to sign-up from their mobile apps. Regardless of whether you use an Android or iOS device, the mobile betting facility is smooth. You can also access all account features from the mobile app. There’s even the option to contact the customer support team, who, by the way, work 24 hours a day, 7 days a week.

If you don’t own a compatible device – or simply prefer not to download anything – then you’ll be pleased to know that you can also play at Unibet from your mobile’s internet browser. Just head to the main Unibet login screen, and you’ll be able to create an account (or login to your existing account) in a matter of seconds.