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Sportingbet Review

Sportingbet are one of the world’s most popular bookmakers for a reason. Their betting platform is extremely advanced, offers some of the best odds on the market, and enables customers from all over the world to enjoy a seamless and high-quality betting experience. If you’d like to create an account, all you need is to press the button below where you can quickly sign up, make a deposit, and begin placing bets!

7.3 / 10

Website Rating

Betting Markets
Payment Methods
Withdrawal Speed
Customer Support

Expert Opinion on Sportingbet

Sportingbet is one of the world’s largest online betting companies. Established in 1998, it’s also one of the world’s oldest, and it’s now operated under the same parent company as Bwin, Foxy Bingo and partypoker, by GVC Holdings. Sportingbet are a well-trusted, reputable bookie to place bets with, and as you’ll see from this review, they’re a bookie you'll want to join if you’re looking for a great selection of markets, generous odds and regular promotions and bonuses.

Combined Bonus

Get £25

Place 5-fold+ accumulator - odds of 1.25 (1/4) - on any tennis match and get £25 free if one leg is lost.

Acca Insurance Bonus

£25 free bet

Place 5-fold+ accumulator on any football match and get £25 free if one leg lets you down.

Free Bet Bonus

Get up to £50

Place at least one £10 bet with 2 or more selections and get a free bet up to £50 every day.

How To Claim Bonus

Sportingbet regularly offer free bets. The good news, is that these free bets are offered to both new customers and existing punters. For example, Sportingbet regularly run free bet promos in conjunction with major sporting events. During the World Cup, for example, they matched bets up to a value of £10 on certain bet types – and this allows you to get, quite literally – something for nothing.

If you’d like to find out about the free bets available at Sportingbet, you can find their best offers right here on this page.

Welcome Bonus

Sportingbet offer a really generous welcome bonus offer to all new customers. It allows you to claim up to £50 (or currency equivalent) in free bets and bonuses, and it’s structured in three parts. The first bonus requires you to place an initial bet of £10 or more. Once you’ve done so, you will then qualify for the second part of the bonus. The amount of bonus you receive is an average of how much you’ve wagered on the last five bets. So, essentially, the average of the first five bets you place at a bookie is the amount of bonus you’ll receive. So, if you were to place 5 X £10 bets, you’d receive a £10 free bet. It’s possible to claim up to a £50 free bet here, which enables you to enjoy a really generous-sized bet, ‘on the house’.

Step 1

Create the account at Sportingbet and confirm your account details.

sportingbet sign up process

Step 2

Head to the cashier, make a deposit and place your first bet(s).

sportingbet sports betting

Step 3

Wait 24 hours, and your free bet(s) will be available in your account.

sportingbet freebet promotion

Sportingbet Bookmaker Review

With more than 700,000 customers from 26 countries, Sportingbet are one of the world’s largest online gambling operators. They’re known for being a player-focused bookie, and this means you can expect a genuinely good online betting experience. In this Sportingbet bookmaker review, we’re going to give you an in-depth look at what the site has to offer.


Sportingbet was founded in 1998 by an entrepreneur called Mark Blandford. Blandford ran the site successfully until 2004, when it was acquired by Paradise Poker. From here, Sportingbet has seen substantial growth and has entered into a number of new markets around the world. Most recently, the company announced that its board has agreed to a provisional £530 million takeover bid from one of the UK’s biggest bookmakers, William Hill, and the Isle of Man-based GVG Holdings. This acquisition has pioneered the site in a number of new ways, and it’s now looking at entering US markets.

It should also be noted that – initially – Sportingbet was just a bookie. Over the years, however, the site opened up a number of new online gambling facilities, including an online casino, poker facilities and virtual sports. Today, Sportingbet continues to grow at an unprecedented rate, and it’s clear that the site is well-trusted, reputable and popular with punters from around the globe.

Sports and Markets

Like all reputable bookmakers, Sportingbet offers a substantial number of betting markets for you to bet on. There are five ‘popular’ sports offered by the bookie, and this includes football, horse racing, tennis, basketball and cricket. All of these sports have a substantial number of events, and you’ll find new games/matches kicking off every couple of minutes at the site.

Sportingbet also offer a number of ‘obscure’ betting markets. This includes the likes of Aussie Rules football, Bandy, biathlon, chess, combat sports, cross country skiing, E-Sports along with alpine skiing. They have also recently added an ‘Entertainment’ section, which allows you to place bets on popular TV shows and Movies. For example, you can bet on who you think the winner of The Apprentice will be. You can view a comprehensive breakdown of all betting markets available from the left-hand-side navigation menu. There’s also a search bar which can be used. Rest assured, there’s a huge number of sports markets, and you’ll easily find the right one for you.

Homepage Overview

As soon as you land on Sportingbet’s website you’ll see just how much time and effort they’ve put into making their site easy-to-use, easy-to-navigate and responsive. The odds are all displayed clearly, it’s incredibly easy to work your way around, and we’d even go as far as saying it’s one of the best-looking bookies we’ve had the pleasure of reviewing.

One of the aspects we really like is the ‘Live Highlights’ tab. This is shown right at the top of the homepage, and it allows you to quickly view six different markets; football, tennis, basketball, handball, ice hockey and badminton. You can then view a few of the most popular live events within those categories, quickly adding selections to your bet slip if you want.

If you’re a fan of casino games or live dealer games, then you’ll also be pleased to learn that you can play a number of slots and casino table games quickly and easily. On the top-most navigation menu you’ll notice a menu – here, you’ve got Sports Betting, Live Betting, Games, Casino, Live Casino, Virtuals and Promotions. Clicking the ‘Games’, ‘Casino’, or ‘Live Casino’ tabs will take you to areas where you can play your favourite casino games. You also don’t need to worry about creating a seperate account for this, as it’s all done under ‘one roof’ so to speak.

Mobile Website/Apps

Like all global bookmakers, Sportingbet allow you to place bets directly from your mobile devices. You don’t need to download or install any bits of software or apps (although there is an option to if you like), and below, we’ll show you exactly how this works.

First off, is the mobile-optimized website. This can be accessed by heading to your mobile’s internet browser and navigation to the Sportingbet website. You will then be automatically redirected to a mobile-friendly version of the site. Sportingbet also have a downloadable mobile app, and this is available to customers on iOS and Android devices. It’s completely free to download, and it works much like the mobile-optimized website. The main benefit of downloading the app, is that you don’t need to enter your login details – they’re saved automatically.