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Online Bookmakers

Online bookmakers are not all created equal. Some are fine upstanding citizens running an honest business. But some are low-lives who are just out to make money. One good way to tell the difference is to find out if they are licensed or not.

A licensed bookmaker will have to prove they are honest to government organizations. And those organizations check-up quite frequently to make sure they stay honest. Unlicensed bookmakers can simply do whatever they want to. They don’t have to pay out on their bets. They can try to install malware or viruses on your computer. You really have no idea at all what they are doing.

At FreeBetUp, we only recommend licensed bookmakers that have proven over time that they are honest that they pay up. That’s how we protect you. As a punter, you may not have the ability to find out if an online casino is licensed. We’ve done that work for you so you can bet with any of our bookmakers with the confidence that you are going to get a good deal. That means you can bet and know that you are doing so safely.

Without our feedback, you really don’t know what bookmaker is good and honest and which are untrustworthy. FreeBetUp takes the guessing game out of gambling. You just have to find the bet you want to make and place it down. That’s the service we offer you. It’s safety and security for your money and the knowledge that if you win you’ll be able to collect on your bet.

ladbrokes vertical logo

8.2 / 10

Website Rating

9/10
Betting Markets
8/10
Odds
7/10
Bonuses
Owned by GVC Holdings PLC, Ladbrokes offers a huge number of markets and betting options - and you’ll be hard-pushed to find other sites offering the same number of games. It has shops all over the UK but really shines in online betting offering daily promotions to its customers
bet365 vertical logo

9.2 / 10

Website Rating

10/10
Betting Markets
9/10
Odds
10/10
Bonuses
Bet365 are the biggest betting company on the planet, for a reason. Their site is generally regarded by many to be the most versatile, reliable and high-tech sportsbook in the world. But where Bet365 really shines is with their customer service. It's some of the best in the business. They are really top rate and do everything they can to help you out.
betfred vertical logo

8 / 10

Website Rating

8/10
Betting Markets
8/10
Odds
9/10
Bonuses
Betfred is arguably among the biggest bookies on the planet, and it’s not down to chance that they’ve managed to build this reputation. This bookie is available both online and offline thanks to their shops all over the UK.
betdaq vertical logo

8.3 / 10

Website Rating

9/10
Betting Markets
8/10
Odds
10/10
Bonuses
Betdaq is one of the world’s top-rated online bookies, and if you’re looking for a site where you can bet on an exchange, then you need to look no further. It is a private company and it is the second largest betting exchange operator in the UK. You can't go wrong if you place a bet with BetDaq.
betway vertical logo

7.8 / 10

Website Rating

9/10
Betting Markets
7/10
Odds
8/10
Bonuses
Betway is a leading online bookmaker, and they’re well worth checking out if you’re looking for a reputable and trustworthy name to bet with. Betway is a great casino. Their apps are top rate. They have a great welcome bonus. All in all, a great bookmaker to choose when you decide to place a bet.
bwin vertical logo

7.8 / 10

Website Rating

9/10
Betting Markets
8/10
Odds
7/10
Bonuses
BWin is an Austrian sportsbook that also operates abroad. While Bwin isn’t a well-known highstreet bookmaker, they have cemented their legacy online, and it’s fair to say that their online betting platform is one of the most advanced on the planet. It offers a mix of sports betting and casino gambling.
unibet vertical logo

8.7 / 10

Website Rating

10/10
Betting Markets
9/10
Odds
10/10
Bonuses
If you’re looking for a top-rated bookmaker to bet at, then you honestly can’t go wrong with Unibet. Their extensive selection of betting markets ensures there’s something for everyone. It's a good place to bet on dozens of sports or simply to watch live streaming that is available for registered customers
betfair vertical logo

8.2 / 10

Website Rating

9/10
Betting Markets
8/10
Odds
9/10
Bonuses
Betfair are a world-class, top-rated bookie - and their reputation speaks for itself. Their betting platform is incredibly intuitive and their coverage of betting markets is very impressive. Their app is available both for Android and iOS. Betfair offers even telephone betting.
williamhill vertical logo

9.3 / 10

Website Rating

10/10
Betting Markets
9/10
Odds
9/10
Bonuses
William Hill are a leading online gambling company in the UK and if you’re looking for a high-quality, reputable bookie to bet with online, we couldn’t recommend them enough. They are listed on the FTSE 250 index. They also have a decent casino to play at. With all the money behind them you know they are offering good games.
paddypower vertical logo

7.5 / 10

Website Rating

8/10
Betting Markets
7/10
Odds
7/10
Bonuses
Paddy Power is a controversial company - but their commitment to their players and general ‘can-do’ attitude have made them one of the biggest bookies on the planet. They have exactly what you'd expect them to have to bet on and no more.
toals vertical logo

7.5 / 10

Website Rating

7/10
Betting Markets
6/10
Odds
9/10
Bonuses
Toals is one of the best online sports book operators in the world. Toalsbet is a reliable, high-quality and trustworthy online bookmaker. They offer a decent selection of betting markets, and it’s clear that they really do care about their customers. They are still designing their casino but we expect that to be first rate as well.
sporting index vertical logo

8.2 / 10

Website Rating

9/10
Betting Markets
8/10
Odds
6/10
Bonuses
Sporting Index are one of the biggest names in the online gambling world. The huge range of markets on offer means there’s something for - quite literally - everyone. It claims to have captured up to 70% of the market. They have just about anything and everything you could want to bet on. Sporting Index is one of the largest players in UK sports betting industry.
bethard vertical logo

6.8 / 10

Website Rating

7/10
Betting Markets
7/10
Odds
8/10
Bonuses
Bethard is a premium brand, operating in one of the most competitive niches on the planet. BetHard has great sports betting, but not so much on the casino side. If you’re looking for a top-rated bookie, then you’ll want to check out Bethard.
10bet horizontal logo

8.2 / 10

Website Rating

8/10
Betting Markets
7/10
Odds
9/10
Bonuses
10Bet is a force to reckon with when it comes to online betting. If you are into sports betting and you don’t have a 10Bet account, then this is the perfect time to get started. 10 Bet has the marketing skills to have Didier Drogba as their ambassador and thousands or players as their clients.
betsafe vertical logo

7 / 10

Website Rating

8/10
Betting Markets
7/10
Odds
5/10
Bonuses
BetSafe offers a reasonable combination of casino gambling and sportsbook betting. It's casino isn't very popular but when it comes to sports betting they have a very solid experience. An intuitive website with an array of tools for easy betting is a key qualifying factor as to why this online bookmaker outperforms its rivals.
smarkets vertical logo

8.3 / 10

Website Rating

9/10
Betting Markets
9/10
Odds
7/10
Bonuses
Smarkets is a well-known sports betting site. Smarkets has become a leader in the UK betting exchange field. They have taken a quantum leap with its customer service, reliable payment options, and an array of markets. They seem to have most competitive odds on the market.
sportingbet vertical logo

7.3 / 10

Website Rating

7/10
Betting Markets
6/10
Odds
7/10
Bonuses
Sportingbet are one of the world’s most popular bookmakers for a reason. It has over 90 different sports to bet on. It is new at casino gambling but is coming along nicely. Their payment and withdrawal system has been implemented perfectly. Therefore, if you’re looking for a safe, reliable and licensed betting site to play at, you can’t go wrong with Sportingbet.
redbet vertical logo

7.8 / 10

Website Rating

8/10
Betting Markets
7/10
Odds
7/10
Bonuses
Redbet is known as being one of the biggest bookies on the web, and it’s evident that they pay close attention to the well-being of their players. That's why RedBet has great customer service. The people we talked to were really a good help. We hope they will maintain their reputation. It doesn't matter what kind of gambler you are, you'll find markets for you.
coral vertical logo

8.5 / 10

Website Rating

8/10
Betting Markets
8/10
Odds
9/10
Bonuses
Coral have quite easily fallen into the top-rated bookmaker category. So, if you’re looking for a safe, reputable and trustworthy online bookmaker to try out, then you should strongly consider joining Coral. This sportsbook offers Football, Rugby, Boxing, Cricket and other popular markets. Live streaming and mobile betting is also available here.
888sport vertical logo

8.3 / 10

Website Rating

9/10
Betting Markets
7/10
Odds
9/10
Bonuses
888 have solidified their name as one of the top-rated online casino and bookmaker, and if you’re looking to join - and bet with - a world-class bookie, then you honestly can’t go wrong with 888sports. This bookie grows rapidly and already bought Betbright. You won't go wrong with 888sports.
fun88 vertical logo

7.8 / 10

Website Rating

8/10
Betting Markets
7/10
Odds
8/10
Bonuses
Fun88 is a very reputable bookmaker and if you’re looking for a wide variety of markets - with decent odds - then you need to look no further than their site. Fun88 has hundreds of sports and casino games. They are trying to break into the big leagues and we wish them luck. Take a closer look at them.

How We Rate Bookmakers

Here at FreeBetUp, we are very particular about the bookmakers we select. We have looked at all the reputable sites that operate in the UK and evaluated each of them on their merits. Then we pick which ones we recommend to you. It’s a hard process full of a lot of due diligence on our part.

We look at a number of factors before we make our choice. The first is, “What promotions do they offer?” We examine each and every promotion and see if it is actually good for the player or simply good for the casino. We want you to have access to only the best promotions offered and be able to avoid the worst.

Then we look at what sports markets they offer. Do they have a wide range or just a narrow field? This is extremely important when it comes to selecting a casino. Some only offer a few betting options. Some have hundreds and hundreds of bets you can make each and every day. We want you to have access to the most betting markets possible so you can place the wagers you want to place at any given time.

Finally, we look at whether or not a site is customer friendly. This is where a lot of casinos go wrong. They may have great promotions. They may have a ton of sports betting possible. But then their site is incredibly hard to navigate. It hangs. It doesn’t work right. There are constant problems. We don’t want you to have to deal with any of that. So if a site doesn’t work right for the customer we won’t recommend that site. You shouldn’t have to own a top of the line computer just to be able to make a simple bet. It just isn’t worth it.

Then at the end of the day we make sure the casinos we recommend meet all of our high standards for both promotions, the number of bets offered and a site that is simple to use. And then we recommend it to you. That’s what we look for and that is what you will find at FreeBetUp.

Bonus Offers

This is our list of the casinos with the best bonus offers. We have researched them thoroughly and made sure that all of their offers are legitimate and benefit the player. We looked at both no deposit offers and matching fund offers. We checked out how many times you have to play through the money. We took a very close look at all the no deposit bonus offers. They can be great or they can be very favored towards the casino owner. When we found that a casino doesn’t have a fair no deposit bonus offer we eliminated them from out list.

We also looked closely at the matching fund offers. Some casinos have great ones – and they have probably made our list. Some had awful ones and did not make our list. It can be very hard for the average punter to figure out whether a matching funds offer is any good or not. But our experts know online gambling and were able to figure out which ones favor the player and which ones are just benefiting the casino.

We looked closely at the minimum deposit required to receive matching funds. We also looked at how much money you can get in matching funds. By combining the no deposit bonus with the welcome bonus, we are able to see a pattern of which casinos have the really best offers and which ones are not particularly customer friendly.

What that leaves us with is the cream of the crop in terms of free cash for the players. We then pass our judgments along to you. The result is a list of only the best casinos in the business.

All serve the UK market and are working hard to win your business. While some may be right for you and some not, they are all trustworthy casinos that are trying their best to attract and retain customers. You can place a bet at any of these casinos and know that you are getting the best bonus offers offered anywhere. You can take that to the bank.

william hill main logo

9.3 / 10

Website Rating

Deposit Offer

Bet £10 Get £30 Open Account Offer

No Deposit Offer

Get 10% of your in-play losses on Cricket and Tennis back as a Free Bet

unibet main logo

8.7 / 10

Website Rating

Deposit Offer

Up to £40 Refund as bonus money if your First Bet loses

No Deposit Offer

Place £10 4 team accumulator and get £10 as a free bet if one side lets you down.

betfair main logo

8.2 / 10

Website Rating

Deposit Offer

Place 5 x £10 bets to receive £20 in free bets up to 5 times

No Deposit Offer

Collect points on every bet placed and get great rewards and benefits.

Top Odds

This is our list of the bookmakers with the best odds. We should note that nearly every bookmaker offers different odds. If you win you want to get the most money back possible. Some bookmakers offer very stingy odds. That’s their plan to make money. But others offer really great odds and that’s your chance to score as much money as possible. Obviously the more a bet pays off, the better it is for you. So you only want a casino that has the best odds.

First we check their odds on football, tennis and basketball., and we compare those odds to the same games of other bookmakers. Then we check the odds they have for more obscure sports such as golf and compare those odds to other casinos.

Then – and this is where the odds variances are often largest – we check the odds for politics. At some of these casinos you can find amazing odds betting on election results. At others the odds are ridiculous. But when you find good odds on a politics bet it can win you great money – just think how many people took bookmakers to the floor by betting on Trump in 2016.

We take all of these factors into account when we make our list of the best odds offered by bookmakers. We see a balance of good odds as essential. You can’t have great football odds but awful odds on other events. You won’t get onto our list by simply having great odds on politics but bad odds on tennis.

It’s all part of a complete package that will earn you your place on our list. We do this as objectively as possible. We don’t let our internal biases get in the way. We simply tell you which bookmakers have the best odds overall. Then you can make your choice.

coral main logo

8.5 / 10

Website Rating

43 Kinds of Sport represented! You can bet on literary everything.

  • Odds comparisons
  • In-play betting
  • Fast Odds Updates
bet365 main logo

9.2 / 10

Website Rating

39 Kinds of Sport Represented with all Top Events from around the Globe!

  • Best Live Bookmaker
  • Great for Football
  • Scores, Stats & Live Streaming

Market Coverage

This is a list of bookmakers with the best market coverage. What does that mean? It means they have the largest amount of possible bets available at any given time. That matters because when you want to make a bet you want to be sure you can make it.

We look first at how many events you can bet on. Are you limited to just football? Or can people bet on a wide range of sporting events? Do you only have popular sports? Or are there all kinds of sports you can bet on? You never know – you might want to bet on Olympic ice dancing instead of football. You at least want to have the option to do so.

Then we look beyond sports. Can you bet on the resolution of various television shows? Can you bet on politics? All of these are things you might have an opinion on and want to bet on.

Then we evaluate the number of things you can bet on in the sports. You shouldn’t be required to simply bet on win or lose. You should be able to bet on who will get the first goal. On who will get the first foul. The more markets there are to bet on at any given time the better. That’s what makes for good market coverage. Some casinos have great market coverage. Others do not. We dig deep to find out just who has the best market coverage and they are the only ones who make our list.

You don’t want a casino that limits what you can bet on. You want one that is going to give you as many options as possible. That way, when it’s time for you to place a bet, you can feel solid that you’ll be able to place it.

In other words, going to a casino with a large market coverage puts you in charge of what you bet on. And that’s a good thing. So check out our list of who has the best market coverage and get ready to place your bets.

betfair vertical logo

8.2 / 10

Website Rating

  • Best odds on Tennis
  • Best odds on Rugby
  • Best odds on Cricket

Best odds on Betfair Exchange according to Betradar with just 5% commission. As well as best odds on UK and Ireland selected Horse and Greyhound races

Mobile Betting

Our mobile devices are now where we spend the most time online. We don’t want to have to boot up our desktops or laptops to make a bet. Instead we want to go to our phones boot up and app and wager. It’s that simple.

A serious casino needs to have apps so people can place bets on their phone. If an online casino does not have a mobile app, then we think they need to get one as soon as possible. Casinos that refuse to get mobile apps are living in the past and need to think long and hard at how they want to face the future.

Why You Should Only Play At Licensed Bookmakers

  • Licensed bookmakers have proven they will pay out their bets. With an unlicensed one, you just don't know.
  • Licensed bookmakers won't install malware or viruses on your computer. Pick an unlicensed one and who knows what you'll get?
  • License bookmakers are highly scrutinized. That means you won't end up with any weird charges.
  • Licensed bookmakers by law cannot encourage gambling addiction. So they will keep you safe from temptation.
gambling commission
The Gambling Commission is an executive non-departmental public body of the Government of the United Kingdom responsible for licensing gambling operators and regulating gambling activities in Great Britain.